Kangas area is a unique urban development project, in the city centre, turning a 150 years old paper mill area into innovative, green, sustainable and culturally active workplace and home for 5000 new inhabitants by 2040. Guiding development tags are Heart, Green, Sustainable and Foot (referring to soft mobility). The construction started in autumn 2015.
During the whole development period 1 % of building costs and real estate selling income is ear-marked to different type of cultural contents, e.g. contemporary art and cultural events in the area. Funding is administered by a broker company which collects the income of property sales and addresses it to purchase of culture.
City of Jyväskylä has a two year-project “Artists producing local cultural services”, aiming at development of sustainable models for art and culture services to be used in regional development of urban districts. Artists together with a producer create contacts and networks to companies, organisations and residents of the Kangas area, as well as carry out events and art experiments inside and together with the communities in the area. Residents living in the area play an active role in defining the contents of the activities, and also carrying out events. Events are largely produced together with the educational institutions located in the area.
Main stakeholders and beneficiaries are those living, working or going to school in the area, and cultural players producing the cultural contents.